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Zašto dijeta s jednom hranom ne djeluje

Zašto dijeta s jednom hranom ne djeluje

Jedini izuzetak može biti ishrana majčinim mlijekom

Nemojte jesti samo jednu hranu za zdravu prehranu.

Prošle sedmice, tinejdžerka je hitno prevezena u bolnicu jedu samo pileće grumenčiće 15 godina; dijagnosticirana joj je anemija.

Iako većina ljudi nije iznenađena što bi dijeta samo s pilećim grumenčićima dovela do zdravstvenih problema, pokazalo se da je svaka dijeta s jednom hranom problematična.

Prema konsultantu za ishranu sa Univerziteta Stanford, odabir jedenja samo jednog voća, povrća ili žitarica na kraju bi doveo do otkaza organa.

"Nijedno povrće ili mahunarke nemaju svih devet esencijalnih aminokiselina koje su ljudima potrebne za izgradnju proteina koji čine naše mišiće", Jo Ann Hattner rekao je.

Dijeta samo na mesu ne bi uspjela jer je vašem tijelu potrebni ugljikohidrati za skladištenje energije. Bez ugljikohidrata tijelo počinje razbijati mišiće.

I dijeta koja sadrži samo ugljikohidrate ne bi uspjela, jer nedostatak vitamina C može dovesti do skorbuta.

Jedini izuzetak? Ljudi bi potencijalno mogli živjeti od majčinog mlijeka. "Majčino mlijeko je potpuna hrana", rekao je Hattner. "Možemo dodati malo čvrste hrane u prehranu dojenčeta u prvoj godini života kako bismo osigurali više željeza i drugih hranjivih tvari, ali u ljudskom mlijeku ima svega pomalo."

Jedini problem je pronaći nekoga ko je spreman dati dovoljno majčinog mlijeka za odraslu osobu i preboljeti ick faktor koji dolazi s tim. Ljudi su to već radili, ali pogodna alternativa bi mogao biti jogurt, kaže Hattner.

Daily Byte je redovna kolumna posvećena zanimljivim vijestima o hrani i trendovima u cijeloj zemlji. Kliknite ovdje za prethodne kolone.


Zašto dijeta i vježbe ne rade ’t Work – 9 pitanja za Dana Buettnera

Pa, ja uzimam znak evolucije. Ako pogledate kako su ljudi evoluirali tokom vremena, nisu sjeli za sto ili na kauč osam sati, a zatim se nadali da će to nadoknaditi pola sata ili 45 minuta u teretani. Plave zone su produžetak načina na koji su ljudi živjeli vječno. Žive u okruženjima koja ih tjeraju da se kreću svakih 20 -ak minuta. To je prirodna sklonost jer su ljudi previše radili tijekom većine povijesti naše vrste, pa sada imamo tehnološki mehanizirane motore sa sagorijevanjem#8211 koji puno rade za nas. Tužni nusproizvod je rad koji naša tijela ne mogu više raditi, a naša tijela nemaju redovite pokrete niskog intenziteta koji su im potrebni za napredak.

Je li vježba ili fitnes normalna, prirodna stvar za ljude? A za one koji ne uživaju u kretanju, prirodno li reagiraju na svoju sklonost očuvanju energije?

Ono što sam pogledao su populacije koje su dugo živjele bez hroničnih bolesti koje nas ubijaju ili nam skraćuju živote. U ovoj populaciji ljudi ne vježbaju na način na koji mi razmišljamo o vježbanju. Nažalost, mislim da vježbe i fitnes pokušavaju riješiti pravi problem, ali na pogrešan način. Pogrešan način je misliti da ću vikendom jako naporno vježbati, trčati maraton ili pumpati željezo sat vremena i dobijam sve vježbe koje su mi potrebne. To nije način na koji su naša tela izgrađena. Je li vježba loša stvar? Ne, ali ja to stavljam u kategoriju rekreacije.

Kakav je vaš pristup uvođenju fizičke aktivnosti u gradove projekta Plave zone?

Projekt Plave zone je u 26 gradova širom SAD -a, a ljudima je teško shvatiti ideju da bi tjelesna aktivnost trebala biti nešto drugo osim vježbe. Pristup koji ja zauzimam nije pokušaj promjene individualnog ponašanja. Ne lansiramo u gradove, poput Fort Worth -a, TX, i pokušavamo navesti svih 770.000 ljudi da počnu raditi više skakanja. Znamo da postoji dva desetina načina, ili više, za dizajniranje grada, kuće, škole i radnog mjesta na kojima ćete biti gurnuti u male nalete fizičke aktivnosti po cijeli dan, većinu vremena čak i bez znanja. Ako mogu natjerati gradove da očiste parkove, uske prometne trake, stvore biciklističke staze, prošire nogostupe, posade drveće, očiste grafite i podupiru javni prijevoz što je više moguće, s obzirom na proračun – mogu povećati razinu tjelesne aktivnosti cijela ta populacija za 30 posto.

Plave zone su jedan od prvih "seksi" pristupa javnozdravstvenoj sceni. Kakvu podršku dobijate od zajednice javnog zdravlja?

Plave zone imaju dva dijela. Prvi dio dolazi iz studije National Geographic koja je identificirala pet područja u kojima ljudi najduže žive te komponente i karakteristike okoliša ovih mjesta koja daju dug život.

Drugi dio je spoznaja da kada ljudi žive dugo to je rezultat njihovog okruženja, a ne zbog njihove namjerne namjere. Evolucijski smo ožičeni da vidimo hranu i žudimo za njom, a ovih dana ne možete nikamo otići a da vas hrana ne iskuša. Odgovor nije pokušaj promjene hardvera, već usklađivanje našeg okruženja s hardverom. Mnogi pojedinci u javnozdravstvenoj zajednici prihvaćaju i ovu ideju i pomažu nam svojom stručnošću. Trenutno zdravstvena zaštita našu zemlju košta oko 2 biliona dolara godišnje. Ono što moramo učiniti je uzeti ta 2 biliona dolara koje svake godine gubimo na zdravstvenu zaštitu i pripadajuće troškove i prebaciti ih na optimizaciju našeg okoliša.

Šta mislite o samoj fitnes industriji? Čini se da ne postoji tržišni poticaj za fitnes industriju da zaista uspije. Da su svi zaista smršavili, radili bi sami bez posla.

Amerika je izgrađena na preduzetništvu. Postoji potražnja za uslugom, postoji percepcija, koliko god mogla biti pogrešna, da ću, ako vježbam, izgledati kao taj momak ili ona žena na naslovnici časopisa za fitnes. Ljudi žele tome težiti. Nikada ne bih nikoga krivio što pokušava zarađivati ​​za život, ali isto tako ne vjerujem da je posao slobodnog tržišta učiniti ljude zdravijima.

Razgovarate li s ljudima o stvarnosti da postoji razlika između estetike i zdravstvenih ishoda?

Oni idu ruku pod ruku. Uglavnom, znate, ako nemate višak kilograma, zdravi ste. Mislim da postoji još mnogo mjesta za fitnes industriju za publiku staru 20 i 30 godina. Može dati rezultate za predane ljude. Razgovarate sa momkom čija je misija učiniti populaciju zdravijom, a ako je vaša misija učiniti populaciju zdravijom, fitnes industrija, po mom mišljenju, nije dobra investicija. Nije loša stvar, znaš. Industrija fitnesa mi se mnogo više sviđa nego porno industrija, duhanska industrija ili industrija gaziranih pića. Mnogo je bolje od svih ovih.

Odlično ste rekli da fitnes spada u kategoriju rekreacije. Dakle, kako napraviti promjene u populaciji bez guranja u fitnes i vježbe?

Izluđuje me kada ljudi sažmu Plave zone kao dijetu i vježbu. Dijeta i vježbe su upravo ono što nisu. Dijeta i vježbe ne djeluju. Njihov kratkoročni uspjeh je povremeno, ali oni nikada, na populaciji, ne daju dugoročne rezultate. Jednostavno ne radi dovoljno dugo. Mislim da će vam to kratkoročno dati estetske rezultate, sve dok ostanete predani, ali naš je mozak spojen na novine, a mi se dosađujemo, ozlijeđujemo se – jednostavno ga je teško skrenuti s kolosijeka. Ako imate zajednicu za šetnju, tada je mnogo lakše prošetati do trgovine ili izaći van nego ući u automobil. Dobit ćete puno više fizičke aktivnosti, pouzdano i decenijama, nego što se vozite u teretanu.

Ko su vaši klijenti? Gradske vlasti? Bolnice?

To je konzorcij iz zajednice. Uvijek su to čelnici gradova, uključujući vladu, ali i poslovna zajednica i obično plan BlueCross BlueShield, bolnički sistem ili zdravstvena fondacija. Kad te grupe budu okupljene, možemo raditi svoj posao.

Postoji li interes za proširenje na više gradova?

Da, vjerovatno postoji 50 gradova koji rade na tome da dođemo u njihove zajednice. To je poseban grad koji nas dovodi jer moraju biti spremni i potpuno usklađeni s idejom sklapanja ugovora o obvezama. Moraju se složiti da nezdravi izbor otežaju i da lak izbor učine neizbježnim kad god je to moguće, ili barem mnogo lakše. Nije u redu za svaki grad, ali znate, iznenađujuće, pomislili biste, “Pa to zvuči kao gomila liberala. ” Zapravo, naši najveći gradovi su vrlo konzervativni, pa funkcioniraju kontra-intuitivno unutar okruženja koja ne biste očekivali.


Zašto dijeta i vježbe ne rade ’t Work – 9 pitanja za Dana Buettnera

Pa, ja uzimam znak evolucije. Ako pogledate kako su ljudi evoluirali tokom vremena, nisu sjeli za sto ili na kauč osam sati, a zatim se nadali da će to nadoknaditi pola sata ili 45 minuta u teretani. Plave zone su produžetak načina na koji su ljudi živjeli vječno. Žive u okruženjima koja ih tjeraju da se kreću svakih 20 -ak minuta. To je prirodna sklonost jer su ljudi previše radili tijekom većine povijesti naše vrste, pa sada imamo tehnološki mehanizirane motore sa sagorijevanjem#8211 koji puno rade za nas. Tužni nusproizvod je rad koji naša tijela ne mogu više raditi, a naša tijela nemaju redovite pokrete niskog intenziteta koji su im potrebni za napredak.

Je li vježba ili fitnes normalna, prirodna stvar za ljude? A za one koji ne uživaju u kretanju, prirodno reagiraju na svoju sklonost očuvanju energije?

Ono što sam pogledao su populacije koje su dugo živjele bez kroničnih bolesti koje nas ubijaju ili nam skraćuju živote. U ovoj populaciji ljudi ne vježbaju na način na koji mi razmišljamo o vježbanju. Nažalost, mislim da vježbe i fitnes pokušavaju riješiti pravi problem, ali na pogrešan način. Pogrešan način je misliti da ću vikendom jako naporno vježbati, trčati maraton ili pumpati željezo sat vremena i dobijam sve vježbe koje su mi potrebne. To nije način na koji su naša tela izgrađena. Je li vježba loša stvar? Ne, ali ja to stavljam u kategoriju rekreacije.

Kakav je vaš pristup uvođenju fizičke aktivnosti u gradove projekta Plave zone?

Projekt Plave zone je u 26 gradova širom SAD -a, a ljudima je teško shvatiti ideju da bi tjelesna aktivnost trebala biti nešto drugo osim vježbe. Pristup koji ja zauzimam nije pokušaj promjene individualnog ponašanja. Ne lansiramo u gradove, poput Fort Worth -a, TX, i pokušavamo navesti svih 770.000 ljudi da počnu raditi više skakanja. Znamo da postoji dva desetina načina, ili više, za dizajniranje grada, kuće, škole i radnog mjesta na kojima ćete biti gurnuti u male nalete fizičke aktivnosti po cijeli dan, većinu vremena čak i bez znanja. Ako mogu natjerati gradove da očiste parkove, uske prometne trake, stvore biciklističke staze, prošire nogostupe, posade drveće, očiste grafite i podupiru javni prijevoz što je više moguće, s obzirom na proračun – mogu povećati razinu tjelesne aktivnosti cijela ta populacija za 30 posto.

Plave zone su jedan od prvih "seksi" pristupa javnozdravstvenoj sceni. Kakvu podršku dobijate od zajednice javnog zdravlja?

Plave zone imaju dva dijela. Prvi dio dolazi iz studije National Geographic koja je identificirala pet područja u kojima ljudi najduže žive te komponente i karakteristike okoliša ovih mjesta koja daju dug život.

Drugi dio je spoznaja da kada ljudi žive dugo to je rezultat njihovog okruženja, a ne zbog njihove namjerne namjere. Evolucijski smo ožičeni da vidimo hranu i žudimo za njom, a ovih dana ne možete nikamo otići a da vas hrana ne iskuša. Odgovor nije pokušaj promjene hardvera, već usklađivanje našeg okruženja s hardverom. Mnogi pojedinci u javnozdravstvenoj zajednici prihvaćaju i ovu ideju i pomažu nam svojom stručnošću. Trenutno zdravstvena zaštita našu zemlju košta oko 2 biliona dolara godišnje. Ono što moramo učiniti je uzeti ta 2 biliona dolara koje svake godine gubimo na zdravstvenu zaštitu i pripadajuće troškove i prebaciti ih na optimizaciju našeg okoliša.

Šta mislite o samoj fitnes industriji? Čini se da ne postoji tržišni poticaj za fitnes industriju da zaista uspije. Da su svi zaista smršavili, radili bi sami bez posla.

Amerika je izgrađena na preduzetništvu. Postoji potražnja za uslugom, postoji percepcija, koliko god mogla biti pogrešna, da ću, ako vježbam, izgledati kao taj tip ili ona žena na naslovnici časopisa za fitnes. Ljudi žele tome težiti. Nikada ne bih nikoga krivio što pokušava zarađivati ​​za život, ali isto tako ne vjerujem da je posao slobodnog tržišta učiniti ljude zdravijima.

Razgovarate li s ljudima o stvarnosti da postoji razlika između estetike i zdravstvenih ishoda?

Oni idu ruku pod ruku. Uglavnom, znate, ako nemate višak kilograma, zdravi ste. Mislim da postoji još mnogo mjesta za fitnes industriju za publiku staru 20 i 30 godina. Može dati rezultate za predane ljude. Razgovarate sa momkom čija je misija učiniti populaciju zdravijom, a ako je vaša misija učiniti populaciju zdravijom, fitnes industrija, po mom mišljenju, nije dobra investicija. Nije loša stvar, znaš. Industrija fitnesa mi se mnogo više sviđa nego porno industrija, duhanska industrija ili industrija gaziranih pića. Mnogo je bolje od svih ovih.

Odlično ste rekli da fitnes spada u kategoriju rekreacije. Dakle, kako napraviti promjene u populaciji bez guranja u fitnes i vježbe?

Izluđuje me kada ljudi sažmu Plave zone kao dijetu i vježbu. Dijeta i vježbe su upravo ono što nisu. Dijeta i vježbe ne djeluju. Njihov kratkoročni uspjeh je povremeno, ali oni nikada, na populaciji, ne daju dugoročne rezultate. Jednostavno ne radi dovoljno dugo. Mislim da će vam to kratkoročno dati estetske rezultate, sve dok ostanete predani, ali naš je mozak spojen na novine, a mi se dosađujemo, ozlijeđujemo se – jednostavno ga je teško skrenuti s kolosijeka. Ako imate zajednicu za hodanje, onda je mnogo lakše prošetati do trgovine ili izaći van nego ući u automobil. Dobit ćete puno više fizičke aktivnosti, pouzdano i decenijama, nego što se vozite u teretanu.

Ko su vaši klijenti? Gradske vlasti? Bolnice?

To je konzorcij iz zajednice. Uvijek su to čelnici gradova, uključujući vladu, ali i poslovna zajednica i obično plan BlueCross BlueShield, bolnički sistem ili zdravstvena fondacija. Kad te grupe budu okupljene, možemo raditi svoj posao.

Postoji li interes za proširenje na više gradova?

Da, vjerovatno postoji 50 gradova koji rade na tome da dođemo u njihove zajednice. To je poseban grad koji nas dovodi jer moraju biti spremni i potpuno usklađeni s idejom sklapanja ugovora o obvezama. Moraju se složiti da nezdravi izbor otežaju i da lak izbor učine neizbježnim kad god je to moguće, ili barem mnogo lakše. Nije u redu za svaki grad, ali znate, iznenađujuće, pomislili biste, “Pa to zvuči kao gomila liberala. ” Zapravo, naši najveći gradovi su vrlo konzervativni, pa funkcioniraju kontra-intuitivno unutar okruženja koja ne biste očekivali.


Zašto dijeta i vježbe ne rade ’t Work – 9 pitanja za Dana Buettnera

Pa, ja uzimam znak evolucije. Ako pogledate kako su ljudi evoluirali tokom vremena, nisu sjeli za sto ili na kauč osam sati, a zatim se nadali da će to nadoknaditi pola sata ili 45 minuta u teretani. Plave zone su produžetak načina na koji su ljudi živjeli vječno. Žive u okruženjima koja ih tjeraju da se kreću svakih 20 -ak minuta. To je prirodna sklonost jer su ljudi previše radili tijekom većine povijesti naše vrste, pa sada imamo tehnološki mehanizirane motore sa sagorijevanjem#8211 koji puno rade za nas. Tužni nusproizvod je rad koji naša tijela ne mogu više raditi, a naša tijela nemaju redovite pokrete niskog intenziteta koji su im potrebni za napredak.

Je li vježbanje ili fitnes normalna, prirodna stvar za ljude? A za one koji ne uživaju u kretanju, prirodno li reagiraju na svoju sklonost očuvanju energije?

Ono što sam pogledao su populacije koje su dugo živjele bez kroničnih bolesti koje nas ubijaju ili nam skraćuju živote. U ovoj populaciji ljudi ne vježbaju na način na koji mi razmišljamo o vježbanju. Nažalost, mislim da vježbe i fitnes pokušavaju riješiti pravi problem, ali na pogrešan način. Pogrešan način je misliti da ću vikendom jako naporno vježbati, trčati maraton ili pumpati željezo sat vremena i dobijam sve vježbe koje su mi potrebne. To nije način na koji su naša tela izgrađena. Je li vježba loša stvar? Ne, ali ja to stavljam u kategoriju rekreacije.

Kakav je vaš pristup uvođenju fizičke aktivnosti u gradove projekta Plave zone?

Projekt Plave zone je u 26 gradova širom SAD -a, a ljudima je teško shvatiti ideju da bi tjelesna aktivnost trebala biti nešto drugo osim vježbe. Pristup koji ja zauzimam nije pokušaj promjene individualnog ponašanja. Ne lansiramo u gradove, poput Fort Worth -a, TX, i pokušavamo navesti svih 770.000 ljudi da počnu raditi više skakanja. Znamo da postoji dva desetina načina, ili više, za dizajniranje grada, kuće, škole i radnog mjesta na kojima ćete biti gurnuti u male nalete fizičke aktivnosti po cijeli dan, većinu vremena čak i bez znanja. Ako mogu natjerati gradove da očiste parkove, uske prometne trake, stvore biciklističke staze, prošire nogostupe, posade drveće, očiste grafite i podupiru javni prijevoz što je više moguće, s obzirom na budžete – mogu povećati razinu tjelesne aktivnosti cijela ta populacija za 30 posto.

Plave zone su jedan od prvih "seksi" pristupa javnozdravstvenoj sceni. Kakvu podršku dobijate od zajednice javnog zdravlja?

Plave zone imaju dva dijela. Prvi dio dolazi iz studije National Geographic koja je identificirala pet područja u kojima ljudi najduže žive te komponente i karakteristike okoliša ovih mjesta koja daju dug život.

Drugi dio je spoznaja da kada ljudi žive dugo to je rezultat njihovog okruženja, a ne zbog njihove namjerne namjere. Evolucijski smo ožičeni da vidimo hranu i žudimo za njom, a ovih dana ne možete nikamo otići a da vas hrana ne iskuša. Odgovor nije pokušaj promjene hardvera, već usklađivanje našeg okruženja s hardverom. Mnogi pojedinci u javnozdravstvenoj zajednici prihvaćaju i ovu ideju i pomažu nam svojom stručnošću. Trenutno zdravstvena zaštita našu zemlju košta oko 2 biliona dolara godišnje. Ono što moramo učiniti je uzeti ta 2 biliona dolara koje svake godine gubimo na zdravstvenu zaštitu i pripadajuće troškove i prebaciti ih na optimizaciju našeg okoliša.

Šta mislite o samoj fitnes industriji? Čini se da ne postoji tržišni poticaj za fitnes industriju da zaista uspije. Da su svi zaista smršavili, radili bi sami bez posla.

Amerika je izgrađena na preduzetništvu. Postoji potražnja za uslugom, postoji percepcija, koliko god mogla biti pogrešna, da ću, ako vježbam, izgledati kao taj tip ili ona žena na naslovnici časopisa za fitnes. Ljudi žele tome težiti. Nikada ne bih nikoga krivio što pokušava zarađivati ​​za život, ali isto tako ne vjerujem da je posao slobodnog tržišta učiniti ljude zdravijima.

Razgovarate li s ljudima o stvarnosti da postoji razlika između estetike i zdravstvenih ishoda?

Oni idu ruku pod ruku. Uglavnom, znate, ako nemate višak kilograma, zdravi ste. Mislim da postoji još mnogo mjesta za fitnes industriju za publiku staru 20 i 30 godina. Može dati rezultate za predane ljude. Razgovarate sa momkom čija je misija učiniti populaciju zdravijom, a ako je vaša misija učiniti populaciju zdravijom, fitnes industrija, po mom mišljenju, nije dobra investicija. Nije loša stvar, znaš. Industrija fitnesa mi se mnogo više sviđa nego porno industrija, duhanska industrija ili industrija gaziranih pića. Mnogo je bolje od svih ovih.

Odlično ste rekli da fitnes spada u kategoriju rekreacije. Dakle, kako napraviti promjene u populaciji bez guranja u fitnes i vježbe?

Izluđuje me kada ljudi sažmu Plave zone kao dijetu i vježbu. Dijeta i vježbe su upravo ono što nisu. Dijeta i vježbe ne djeluju. Njihov kratkoročni uspjeh je povremeno, ali oni nikada, na populaciji, ne daju dugoročne rezultate. Jednostavno ne radi dovoljno dugo. Mislim da će vam to kratkoročno dati estetske rezultate, sve dok ostanete predani, ali naš je mozak spojen na novine, a mi se dosađujemo, ozlijeđujemo se – jednostavno ga je teško skrenuti s kolosijeka. Ako imate zajednicu za hodanje, onda je mnogo lakše prošetati do trgovine ili izaći van nego ući u automobil. Dobit ćete puno više fizičke aktivnosti, pouzdano i decenijama, nego što se vozite u teretanu.

Ko su vaši klijenti? Gradske vlasti? Bolnice?

To je konzorcij iz zajednice. Uvijek su to čelnici gradova, uključujući vladu, ali i poslovna zajednica i obično plan BlueCross BlueShield, bolnički sistem ili zdravstvena fondacija. Kad te grupe budu okupljene, možemo raditi svoj posao.

Postoji li interes za proširenje na više gradova?

Da, vjerovatno postoji 50 gradova koji rade na tome da dođemo u njihove zajednice. To je poseban grad koji nas dovodi jer moraju biti spremni i potpuno usklađeni s idejom sklapanja ugovora o obvezama. Moraju se složiti da nezdravi izbor otežaju i da lak izbor učine neizbježnim kad god je to moguće, ili barem mnogo lakše. Nije u redu za svaki grad, ali znate, iznenađujuće, pomislili biste, “Pa to zvuči kao gomila liberala. ” Zapravo, naši najveći gradovi su vrlo konzervativni, pa funkcioniraju kontra-intuitivno unutar okruženja koja ne biste očekivali.


Zašto dijeta i vježbe ne rade ’t Work – 9 pitanja za Dana Buettnera

Pa, ja uzimam znak evolucije. Ako pogledate kako su ljudi evoluirali tokom vremena, nisu sjeli za sto ili na kauč osam sati, a zatim se nadali da će to nadoknaditi pola sata ili 45 minuta u teretani. Plave zone su produžetak načina na koji su ljudi živjeli vječno. Žive u okruženjima koja ih tjeraju da se kreću svakih 20 -ak minuta. To je prirodna sklonost jer su ljudi previše radili tijekom većine povijesti naše vrste, pa sada imamo tehnološki mehanizirane motore sa sagorijevanjem#8211 koji puno rade za nas. Tužni nusproizvod je rad koji je naše tijelo osmišljeno za obavljanje poslova koje više ne obavlja naše tijelo ne dobiva redovne pokrete niskog intenziteta koji su im potrebni za napredak.

Je li vježba ili fitnes normalna, prirodna stvar za ljude? A za one koji ne uživaju u kretanju, prirodno li reagiraju na svoju sklonost očuvanju energije?

Ono što sam pogledao su populacije koje su dugo živjele bez kroničnih bolesti koje nas ubijaju ili nam skraćuju živote. U ovoj populaciji ljudi ne vježbaju na način na koji mi razmišljamo o vježbanju. Nažalost, mislim da vježbe i fitnes pokušavaju riješiti pravi problem, ali na pogrešan način. Pogrešan način je razmišljanje da ću vikendom naporno vježbati, trčati maraton ili pumpati željezo sat vremena i dobiti ću sve vježbe koje su mi potrebne. To nije način na koji su naša tela izgrađena. Je li vježba loša stvar? Ne, ali ja to stavljam u kategoriju rekreacije.

Kakav je vaš pristup uvođenju fizičke aktivnosti u gradove projekta Plave zone?

Projekt Plave zone je u 26 gradova širom SAD -a, a ljudima je teško shvatiti ideju da bi tjelesna aktivnost trebala biti nešto drugo osim vježbe. Pristup koji ja zauzimam nije pokušaj promjene individualnog ponašanja. Ne lansiramo u gradove, poput Fort Worth -a, TX, i pokušavamo navesti svih 770.000 ljudi da počnu raditi više skakanja. Znamo da postoji dva desetina načina, ili više, za dizajniranje grada, kuće, škole i radnog mjesta na kojima ćete biti gurnuti u male nalete fizičke aktivnosti po cijeli dan, većinu vremena čak i bez znanja. Ako mogu natjerati gradove da očiste parkove, uske prometne trake, stvore biciklističke staze, prošire nogostupe, posade drveće, očiste grafite i podupiru javni prijevoz što je više moguće, s obzirom na proračun – mogu povećati razinu tjelesne aktivnosti cijela ta populacija za 30 posto.

Plave zone su jedan od prvih "seksi" pristupa javnozdravstvenoj sceni. Kakvu podršku dobijate od zajednice javnog zdravlja?

Plave zone imaju dva dijela. Prvi dio dolazi iz studije National Geographic koja je identificirala pet područja u kojima ljudi najduže žive i komponente i karakteristike okoliša ovih mjesta koja daju dug život.

Drugi dio je spoznaja da kada ljudi žive dugo to je rezultat njihovog okruženja, a ne zbog njihove namjerne namjere. Evolucijski smo ožičeni da vidimo hranu i žudimo za njom, a ovih dana ne možete nikamo otići a da vas hrana ne iskuša. Odgovor nije pokušaj promjene hardvera, već usklađivanje našeg okruženja s hardverom. Mnogi pojedinci u javnozdravstvenoj zajednici prihvaćaju i ovu ideju i pomažu nam svojom stručnošću. Trenutno zdravstvena zaštita našu zemlju košta oko 2 biliona dolara godišnje. Ono što trebamo učiniti je uzeti ta 2 biliona dolara koje svake godine gubimo na zdravstvo i pripadajuće troškove i prebaciti ih na optimizaciju našeg okoliša.

Šta mislite o samoj fitnes industriji? Čini se da ne postoji tržišni poticaj za fitnes industriju da zaista uspije. Da su svi zaista smršavili, radili bi sami bez posla.

Amerika je izgrađena na preduzetništvu. Postoji potražnja za uslugom, postoji percepcija, koliko god mogla biti pogrešna, da ako vježbam, izgledaću kao taj tip ili ona žena na naslovnici časopisa za fitnes. Ljudi žele tome težiti. Nikada ne bih nikoga krivio što pokušava zarađivati ​​za život, ali isto tako ne mislim da je posao slobodnog tržišta učiniti ljude zdravijima.

Razgovarate li s ljudima o stvarnosti da postoji razlika između estetike i zdravstvenih ishoda?

Oni idu ruku pod ruku. Uglavnom, znate, ako nemate višak kilograma, zdravi ste. Mislim da postoji još mnogo mjesta za fitnes industriju za publiku staru 20 i 30 godina. Može dati rezultate za predane ljude. Razgovarate s momkom čija je misija učiniti populaciju zdravijom, a ako je vaša misija učiniti populaciju zdravijom, fitnes industrija, po mom mišljenju, nije dobra investicija. Nije loša stvar, znaš. Industrija fitnesa mi se mnogo više sviđa nego porno industrija, duhanska industrija ili industrija gaziranih pića. Mnogo je bolje od svih ovih.

Odlično ste rekli da fitnes spada u kategoriju rekreacije. Dakle, kako napraviti promjene u populaciji bez guranja u fitnes i vježbe?

Izluđuje me kada ljudi sažmu Plave zone kao dijetu i vježbu. Dijeta i vježbe su upravo ono što nisu. Dijeta i vježbe ne djeluju. Njihov kratkoročni uspjeh je povremen, ali oni nikada, na populaciji, ne daju dugoročne rezultate. Jednostavno ne radi dovoljno dugo. Mislim da će vam to kratkoročno dati estetske rezultate, sve dok ostanete predani, ali naš je mozak spojen na novine, a mi se dosađujemo, ozljeđujemo se – jednostavno ga je teško skrenuti s kolosijeka. Ako imate zajednicu za šetnju, onda je mnogo lakše pješačiti do trgovine ili izaći van nego ući u automobil. Dobit ćete puno više fizičke aktivnosti, pouzdano i decenijama, nego što se vozite u teretanu.

Ko su vaši klijenti? Gradske vlasti? Bolnice?

To je konzorcij iz zajednice. Uvijek su to čelnici gradova, uključujući vladu, ali i poslovna zajednica i obično plan BlueCross BlueShield, bolnički sistem ili zdravstvena fondacija. Kad te grupe budu okupljene, možemo raditi svoj posao.

Postoji li interes za proširenje na više gradova?

Da, vjerovatno postoji 50 gradova koji rade na tome da dođemo u njihove zajednice. To je poseban grad koji nas dovodi jer moraju biti spremni i potpuno usklađeni s idejom sklapanja ugovora o obvezama. Moraju se složiti da nezdravi izbor otežaju i da lak izbor učine neizbježnim kad god je to moguće, ili barem mnogo lakše. Nije u redu za svaki grad, ali znate, iznenađujuće, pomislili biste, “Pa to zvuči kao gomila liberala. ” Zapravo, naši najveći gradovi su vrlo konzervativni, pa funkcioniraju kontra-intuitivno unutar okruženja koja ne biste očekivali.


Zašto dijeta i vježbe ne rade ’t Work – 9 pitanja za Dana Buettnera

Pa, ja uzimam znak evolucije. Ako pogledate kako su ljudi evoluirali tokom vremena, nisu sjeli za sto ili na kauč osam sati, a zatim se nadali da će to nadoknaditi pola sata ili 45 minuta u teretani. Plave zone su produžetak načina na koji su ljudi živjeli vječno. Žive u okruženjima koja ih tjeraju da se kreću svakih 20 -ak minuta. To je prirodna sklonost jer su ljudi previše radili tijekom većine povijesti naše vrste, pa sada imamo tehnološki mehanizirane motore sa sagorijevanjem#8211 koji puno rade za nas. Tužni nusproizvod je rad koji je naše tijelo projektirano za obavljanje, a koje se više ne obavlja, naša tijela nemaju redovite pokrete niskog intenziteta koji su im potrebni za napredak.

Je li vježba ili fitnes normalna, prirodna stvar za ljude? A za one koji ne uživaju u kretanju, prirodno li reagiraju na svoju sklonost očuvanju energije?

Ono što sam pogledao su populacije koje su dugo živjele bez kroničnih bolesti koje nas ubijaju ili nam skraćuju živote. U ovoj populaciji ljudi ne vježbaju na način na koji mi razmišljamo o vježbanju. Nažalost, mislim da vježbe i fitnes pokušavaju riješiti pravi problem, ali na pogrešan način. Pogrešan način je razmišljanje da ću vikendom naporno vježbati, trčati maraton ili pumpati željezo sat vremena i dobiti ću sve vježbe koje su mi potrebne. To nije način na koji su naša tela izgrađena. Je li vježba loša stvar? Ne, ali ja to stavljam u kategoriju rekreacije.

Kakav je vaš pristup uvođenju fizičke aktivnosti u gradove projekta Plave zone?

Projekt Plave zone je u 26 gradova širom SAD -a, a ljudima je teško shvatiti ideju da bi tjelesna aktivnost trebala biti nešto drugo osim vježbe. The approach I take is not trying to change individual behaviors. We don’t launch into cities, like Fort Worth, TX, and try to get all 770,000 people to start doing more jumping jacks. We know there are two dozen ways, or more, to design a city, home, school, and workplace where you will be nudged into small bursts of physical activity all day long, most the time without even knowing. If I can get cities to clean up parks, narrow traffic lanes, create bike lanes, widen sidewalks, plant trees, clean up graffiti, and buttress public transportation as much as possible, given budgets – I can raise the physical activity level of that whole population by 30 percent.

Blue Zones is one of the first “sexy” approaches to the public health scene. What kind of support do you get from the public health community?

Blue Zones has two parts to it. The first part comes from the National Geographic study that identified the five areas where people live the longest and the components and environmental characteristics of these places that yield long life.

The second part is the realization that when people live a long time it’s a result of their environment, not because of willful intent on their part. We’re evolutionarily hardwired to see food and crave it and you can’t go anywhere these days without being tempted by food. The answer is not trying to change our hardwiring but instead to get our environment to coincide with the hardware. Many individuals in the public health community embrace this idea as well and help us with their expertise. Currently, healthcare costs our country about $2 trillion a year. What we need to do is take that $2 trillion we’re wasting on healthcare each year, and its attendant costs, and shift it to optimizing our environment.

What do you think about the fitness industry itself? It seems there isn’t really a market incentive for the fitness industry to actually succeed. If everybody actually lost weight they’d be working themselves out of business.

America was built on enterprise. There is a demand for the service there is a perception, flawed, as it may be, that if I exercise I’ll look like that guy or that woman on the cover of the fitness magazine. People want to aspire to that. I would never blame anybody for trying to make their living, but I also don’t think it is the free market’s job to make people healthier.

Do you talk to people about the reality that there is a difference between aesthetics versus health outcomes?

They go hand-in-hand. For the most part, you know, if you’re not overweight you are healthier. I think there’s more of a place for the fitness industry for the 20- and 30-year-old crowd. It can deliver results for committed people. You’re talking to a guy whose mission is making populations healthier and if your mission is to make a population healthier, the fitness industry, in my opinion, is not a good investment. Not a bad thing, you know. I like the fitness industry a lot better than I like the porn industry or the tobacco industry or the soda industry. It’s way better than any of those.

You put it really well that fitness falls in the category of recreation. So, how do make changes to populations without pushing fitness and exercise?

What drives me nuts is when people sum up Blue Zones as diet and exercise. Diet and exercise is exactly what it is not. Diet and exercise do not work. Their short-term success is occasional, but they never, on a population, deliver long-term results. It just doesn’t work long enough. It will give you aesthetic results in the short run, I think, as long as you stay committed, but our brains are hardwired for novelty and we get bored, we get injured – it’s just too easy to get derailed from it. If you have a walkable community then it’s a lot easier to walk to the grocery store or out to eat than it is to get in your car. You’re going to get a lot more physical activity, dependably and for decades, than you are if you drive to the gym.

Who are your clients? City governments? Hospitals?

It’s a consortium from the community. It’s always cities’ leaders, which include government, but it’s also the business community and typically a BlueCross BlueShield plan, hospital system, or health foundation. It is when those groups are bundled together that we can do our work.

Is there interest for expansion to more cities?

Yes, there are probably 50 cities that are working to get us to come into their communities. It’s a special city that brings us in because they have to be ready and completely aligned with the notion of making commitment contracts. They have to agree to make the unhealthy choice harder and to make the easy choice unavoidable when possible, or at least a lot easier. It’s not right for every city, but you know, surprisingly, you’d think, “Well that sounds like a bunch of liberals.” Actually, our biggest cities are very conservative, so it’s working counter-intuitively within environments you wouldn’t expect.


Why Diet and Exercise Don’t Work – 9 Questions for Dan Buettner

Well, I take a cue from evolution. If you look at how humans have evolved over time, they didn’t sit down at a desk or on their couch for eight hours and then hope to make it up for a half hour or 45 minutes in the gym. Blue Zones is an extension of how people have lived forever. They live in environments that nudge them into moving every 20 minutes or so. It’s a natural inclination because humans have worked too hard for most of the history of our species, that now we have technology mechanized – combustion engines do a lot of work for us. The sad byproduct is the work our bodies were engineered to do no longer gets done our bodies don’t get the regular low-intensity movement they need to thrive.

Is exercise or fitness a normal, natural thing for people to do? And for those who don’t enjoy moving are they responding naturally to their inclination to conserve energy?

What I looked at are populations that have lived a long time without the chronic diseases that are killing us or foreshortening our lives. In these populations, people don’t exercise in the way we think of exercise. Unfortunately, I think exercise and fitness have us trying to solve the right problem but in the wrong way. The wrong way is thinking that I’m going to workout super hard on the weekend, run a marathon, or pump iron for an hour and I get all the exercise I need. That’s not the way our bodies were built. Now, is exercise a bad thing? No, but I put it in the category of recreation.

What is your approach to introducing physical activity in the Blue Zones Project cities?

The Blue Zones Project is in 26 cities across the U.S. and the idea that physical activity should be something other than exercise is hard for people to grasp. The approach I take is not trying to change individual behaviors. We don’t launch into cities, like Fort Worth, TX, and try to get all 770,000 people to start doing more jumping jacks. We know there are two dozen ways, or more, to design a city, home, school, and workplace where you will be nudged into small bursts of physical activity all day long, most the time without even knowing. If I can get cities to clean up parks, narrow traffic lanes, create bike lanes, widen sidewalks, plant trees, clean up graffiti, and buttress public transportation as much as possible, given budgets – I can raise the physical activity level of that whole population by 30 percent.

Blue Zones is one of the first “sexy” approaches to the public health scene. What kind of support do you get from the public health community?

Blue Zones has two parts to it. The first part comes from the National Geographic study that identified the five areas where people live the longest and the components and environmental characteristics of these places that yield long life.

The second part is the realization that when people live a long time it’s a result of their environment, not because of willful intent on their part. We’re evolutionarily hardwired to see food and crave it and you can’t go anywhere these days without being tempted by food. The answer is not trying to change our hardwiring but instead to get our environment to coincide with the hardware. Many individuals in the public health community embrace this idea as well and help us with their expertise. Currently, healthcare costs our country about $2 trillion a year. What we need to do is take that $2 trillion we’re wasting on healthcare each year, and its attendant costs, and shift it to optimizing our environment.

What do you think about the fitness industry itself? It seems there isn’t really a market incentive for the fitness industry to actually succeed. If everybody actually lost weight they’d be working themselves out of business.

America was built on enterprise. There is a demand for the service there is a perception, flawed, as it may be, that if I exercise I’ll look like that guy or that woman on the cover of the fitness magazine. People want to aspire to that. I would never blame anybody for trying to make their living, but I also don’t think it is the free market’s job to make people healthier.

Do you talk to people about the reality that there is a difference between aesthetics versus health outcomes?

They go hand-in-hand. For the most part, you know, if you’re not overweight you are healthier. I think there’s more of a place for the fitness industry for the 20- and 30-year-old crowd. It can deliver results for committed people. You’re talking to a guy whose mission is making populations healthier and if your mission is to make a population healthier, the fitness industry, in my opinion, is not a good investment. Not a bad thing, you know. I like the fitness industry a lot better than I like the porn industry or the tobacco industry or the soda industry. It’s way better than any of those.

You put it really well that fitness falls in the category of recreation. So, how do make changes to populations without pushing fitness and exercise?

What drives me nuts is when people sum up Blue Zones as diet and exercise. Diet and exercise is exactly what it is not. Diet and exercise do not work. Their short-term success is occasional, but they never, on a population, deliver long-term results. It just doesn’t work long enough. It will give you aesthetic results in the short run, I think, as long as you stay committed, but our brains are hardwired for novelty and we get bored, we get injured – it’s just too easy to get derailed from it. If you have a walkable community then it’s a lot easier to walk to the grocery store or out to eat than it is to get in your car. You’re going to get a lot more physical activity, dependably and for decades, than you are if you drive to the gym.

Who are your clients? City governments? Hospitals?

It’s a consortium from the community. It’s always cities’ leaders, which include government, but it’s also the business community and typically a BlueCross BlueShield plan, hospital system, or health foundation. It is when those groups are bundled together that we can do our work.

Is there interest for expansion to more cities?

Yes, there are probably 50 cities that are working to get us to come into their communities. It’s a special city that brings us in because they have to be ready and completely aligned with the notion of making commitment contracts. They have to agree to make the unhealthy choice harder and to make the easy choice unavoidable when possible, or at least a lot easier. It’s not right for every city, but you know, surprisingly, you’d think, “Well that sounds like a bunch of liberals.” Actually, our biggest cities are very conservative, so it’s working counter-intuitively within environments you wouldn’t expect.


Why Diet and Exercise Don’t Work – 9 Questions for Dan Buettner

Well, I take a cue from evolution. If you look at how humans have evolved over time, they didn’t sit down at a desk or on their couch for eight hours and then hope to make it up for a half hour or 45 minutes in the gym. Blue Zones is an extension of how people have lived forever. They live in environments that nudge them into moving every 20 minutes or so. It’s a natural inclination because humans have worked too hard for most of the history of our species, that now we have technology mechanized – combustion engines do a lot of work for us. The sad byproduct is the work our bodies were engineered to do no longer gets done our bodies don’t get the regular low-intensity movement they need to thrive.

Is exercise or fitness a normal, natural thing for people to do? And for those who don’t enjoy moving are they responding naturally to their inclination to conserve energy?

What I looked at are populations that have lived a long time without the chronic diseases that are killing us or foreshortening our lives. In these populations, people don’t exercise in the way we think of exercise. Unfortunately, I think exercise and fitness have us trying to solve the right problem but in the wrong way. The wrong way is thinking that I’m going to workout super hard on the weekend, run a marathon, or pump iron for an hour and I get all the exercise I need. That’s not the way our bodies were built. Now, is exercise a bad thing? No, but I put it in the category of recreation.

What is your approach to introducing physical activity in the Blue Zones Project cities?

The Blue Zones Project is in 26 cities across the U.S. and the idea that physical activity should be something other than exercise is hard for people to grasp. The approach I take is not trying to change individual behaviors. We don’t launch into cities, like Fort Worth, TX, and try to get all 770,000 people to start doing more jumping jacks. We know there are two dozen ways, or more, to design a city, home, school, and workplace where you will be nudged into small bursts of physical activity all day long, most the time without even knowing. If I can get cities to clean up parks, narrow traffic lanes, create bike lanes, widen sidewalks, plant trees, clean up graffiti, and buttress public transportation as much as possible, given budgets – I can raise the physical activity level of that whole population by 30 percent.

Blue Zones is one of the first “sexy” approaches to the public health scene. What kind of support do you get from the public health community?

Blue Zones has two parts to it. The first part comes from the National Geographic study that identified the five areas where people live the longest and the components and environmental characteristics of these places that yield long life.

The second part is the realization that when people live a long time it’s a result of their environment, not because of willful intent on their part. We’re evolutionarily hardwired to see food and crave it and you can’t go anywhere these days without being tempted by food. The answer is not trying to change our hardwiring but instead to get our environment to coincide with the hardware. Many individuals in the public health community embrace this idea as well and help us with their expertise. Currently, healthcare costs our country about $2 trillion a year. What we need to do is take that $2 trillion we’re wasting on healthcare each year, and its attendant costs, and shift it to optimizing our environment.

What do you think about the fitness industry itself? It seems there isn’t really a market incentive for the fitness industry to actually succeed. If everybody actually lost weight they’d be working themselves out of business.

America was built on enterprise. There is a demand for the service there is a perception, flawed, as it may be, that if I exercise I’ll look like that guy or that woman on the cover of the fitness magazine. People want to aspire to that. I would never blame anybody for trying to make their living, but I also don’t think it is the free market’s job to make people healthier.

Do you talk to people about the reality that there is a difference between aesthetics versus health outcomes?

They go hand-in-hand. For the most part, you know, if you’re not overweight you are healthier. I think there’s more of a place for the fitness industry for the 20- and 30-year-old crowd. It can deliver results for committed people. You’re talking to a guy whose mission is making populations healthier and if your mission is to make a population healthier, the fitness industry, in my opinion, is not a good investment. Not a bad thing, you know. I like the fitness industry a lot better than I like the porn industry or the tobacco industry or the soda industry. It’s way better than any of those.

You put it really well that fitness falls in the category of recreation. So, how do make changes to populations without pushing fitness and exercise?

What drives me nuts is when people sum up Blue Zones as diet and exercise. Diet and exercise is exactly what it is not. Diet and exercise do not work. Their short-term success is occasional, but they never, on a population, deliver long-term results. It just doesn’t work long enough. It will give you aesthetic results in the short run, I think, as long as you stay committed, but our brains are hardwired for novelty and we get bored, we get injured – it’s just too easy to get derailed from it. If you have a walkable community then it’s a lot easier to walk to the grocery store or out to eat than it is to get in your car. You’re going to get a lot more physical activity, dependably and for decades, than you are if you drive to the gym.

Who are your clients? City governments? Hospitals?

It’s a consortium from the community. It’s always cities’ leaders, which include government, but it’s also the business community and typically a BlueCross BlueShield plan, hospital system, or health foundation. It is when those groups are bundled together that we can do our work.

Is there interest for expansion to more cities?

Yes, there are probably 50 cities that are working to get us to come into their communities. It’s a special city that brings us in because they have to be ready and completely aligned with the notion of making commitment contracts. They have to agree to make the unhealthy choice harder and to make the easy choice unavoidable when possible, or at least a lot easier. It’s not right for every city, but you know, surprisingly, you’d think, “Well that sounds like a bunch of liberals.” Actually, our biggest cities are very conservative, so it’s working counter-intuitively within environments you wouldn’t expect.


Why Diet and Exercise Don’t Work – 9 Questions for Dan Buettner

Well, I take a cue from evolution. If you look at how humans have evolved over time, they didn’t sit down at a desk or on their couch for eight hours and then hope to make it up for a half hour or 45 minutes in the gym. Blue Zones is an extension of how people have lived forever. They live in environments that nudge them into moving every 20 minutes or so. It’s a natural inclination because humans have worked too hard for most of the history of our species, that now we have technology mechanized – combustion engines do a lot of work for us. The sad byproduct is the work our bodies were engineered to do no longer gets done our bodies don’t get the regular low-intensity movement they need to thrive.

Is exercise or fitness a normal, natural thing for people to do? And for those who don’t enjoy moving are they responding naturally to their inclination to conserve energy?

What I looked at are populations that have lived a long time without the chronic diseases that are killing us or foreshortening our lives. In these populations, people don’t exercise in the way we think of exercise. Unfortunately, I think exercise and fitness have us trying to solve the right problem but in the wrong way. The wrong way is thinking that I’m going to workout super hard on the weekend, run a marathon, or pump iron for an hour and I get all the exercise I need. That’s not the way our bodies were built. Now, is exercise a bad thing? No, but I put it in the category of recreation.

What is your approach to introducing physical activity in the Blue Zones Project cities?

The Blue Zones Project is in 26 cities across the U.S. and the idea that physical activity should be something other than exercise is hard for people to grasp. The approach I take is not trying to change individual behaviors. We don’t launch into cities, like Fort Worth, TX, and try to get all 770,000 people to start doing more jumping jacks. We know there are two dozen ways, or more, to design a city, home, school, and workplace where you will be nudged into small bursts of physical activity all day long, most the time without even knowing. If I can get cities to clean up parks, narrow traffic lanes, create bike lanes, widen sidewalks, plant trees, clean up graffiti, and buttress public transportation as much as possible, given budgets – I can raise the physical activity level of that whole population by 30 percent.

Blue Zones is one of the first “sexy” approaches to the public health scene. What kind of support do you get from the public health community?

Blue Zones has two parts to it. The first part comes from the National Geographic study that identified the five areas where people live the longest and the components and environmental characteristics of these places that yield long life.

The second part is the realization that when people live a long time it’s a result of their environment, not because of willful intent on their part. We’re evolutionarily hardwired to see food and crave it and you can’t go anywhere these days without being tempted by food. The answer is not trying to change our hardwiring but instead to get our environment to coincide with the hardware. Many individuals in the public health community embrace this idea as well and help us with their expertise. Currently, healthcare costs our country about $2 trillion a year. What we need to do is take that $2 trillion we’re wasting on healthcare each year, and its attendant costs, and shift it to optimizing our environment.

What do you think about the fitness industry itself? It seems there isn’t really a market incentive for the fitness industry to actually succeed. If everybody actually lost weight they’d be working themselves out of business.

America was built on enterprise. There is a demand for the service there is a perception, flawed, as it may be, that if I exercise I’ll look like that guy or that woman on the cover of the fitness magazine. People want to aspire to that. I would never blame anybody for trying to make their living, but I also don’t think it is the free market’s job to make people healthier.

Do you talk to people about the reality that there is a difference between aesthetics versus health outcomes?

They go hand-in-hand. For the most part, you know, if you’re not overweight you are healthier. I think there’s more of a place for the fitness industry for the 20- and 30-year-old crowd. It can deliver results for committed people. You’re talking to a guy whose mission is making populations healthier and if your mission is to make a population healthier, the fitness industry, in my opinion, is not a good investment. Not a bad thing, you know. I like the fitness industry a lot better than I like the porn industry or the tobacco industry or the soda industry. It’s way better than any of those.

You put it really well that fitness falls in the category of recreation. So, how do make changes to populations without pushing fitness and exercise?

What drives me nuts is when people sum up Blue Zones as diet and exercise. Diet and exercise is exactly what it is not. Diet and exercise do not work. Their short-term success is occasional, but they never, on a population, deliver long-term results. It just doesn’t work long enough. It will give you aesthetic results in the short run, I think, as long as you stay committed, but our brains are hardwired for novelty and we get bored, we get injured – it’s just too easy to get derailed from it. If you have a walkable community then it’s a lot easier to walk to the grocery store or out to eat than it is to get in your car. You’re going to get a lot more physical activity, dependably and for decades, than you are if you drive to the gym.

Who are your clients? City governments? Hospitals?

It’s a consortium from the community. It’s always cities’ leaders, which include government, but it’s also the business community and typically a BlueCross BlueShield plan, hospital system, or health foundation. It is when those groups are bundled together that we can do our work.

Is there interest for expansion to more cities?

Yes, there are probably 50 cities that are working to get us to come into their communities. It’s a special city that brings us in because they have to be ready and completely aligned with the notion of making commitment contracts. They have to agree to make the unhealthy choice harder and to make the easy choice unavoidable when possible, or at least a lot easier. It’s not right for every city, but you know, surprisingly, you’d think, “Well that sounds like a bunch of liberals.” Actually, our biggest cities are very conservative, so it’s working counter-intuitively within environments you wouldn’t expect.


Why Diet and Exercise Don’t Work – 9 Questions for Dan Buettner

Well, I take a cue from evolution. If you look at how humans have evolved over time, they didn’t sit down at a desk or on their couch for eight hours and then hope to make it up for a half hour or 45 minutes in the gym. Blue Zones is an extension of how people have lived forever. They live in environments that nudge them into moving every 20 minutes or so. It’s a natural inclination because humans have worked too hard for most of the history of our species, that now we have technology mechanized – combustion engines do a lot of work for us. The sad byproduct is the work our bodies were engineered to do no longer gets done our bodies don’t get the regular low-intensity movement they need to thrive.

Is exercise or fitness a normal, natural thing for people to do? And for those who don’t enjoy moving are they responding naturally to their inclination to conserve energy?

What I looked at are populations that have lived a long time without the chronic diseases that are killing us or foreshortening our lives. In these populations, people don’t exercise in the way we think of exercise. Unfortunately, I think exercise and fitness have us trying to solve the right problem but in the wrong way. The wrong way is thinking that I’m going to workout super hard on the weekend, run a marathon, or pump iron for an hour and I get all the exercise I need. That’s not the way our bodies were built. Now, is exercise a bad thing? No, but I put it in the category of recreation.

What is your approach to introducing physical activity in the Blue Zones Project cities?

The Blue Zones Project is in 26 cities across the U.S. and the idea that physical activity should be something other than exercise is hard for people to grasp. The approach I take is not trying to change individual behaviors. We don’t launch into cities, like Fort Worth, TX, and try to get all 770,000 people to start doing more jumping jacks. We know there are two dozen ways, or more, to design a city, home, school, and workplace where you will be nudged into small bursts of physical activity all day long, most the time without even knowing. If I can get cities to clean up parks, narrow traffic lanes, create bike lanes, widen sidewalks, plant trees, clean up graffiti, and buttress public transportation as much as possible, given budgets – I can raise the physical activity level of that whole population by 30 percent.

Blue Zones is one of the first “sexy” approaches to the public health scene. What kind of support do you get from the public health community?

Blue Zones has two parts to it. The first part comes from the National Geographic study that identified the five areas where people live the longest and the components and environmental characteristics of these places that yield long life.

The second part is the realization that when people live a long time it’s a result of their environment, not because of willful intent on their part. We’re evolutionarily hardwired to see food and crave it and you can’t go anywhere these days without being tempted by food. The answer is not trying to change our hardwiring but instead to get our environment to coincide with the hardware. Many individuals in the public health community embrace this idea as well and help us with their expertise. Currently, healthcare costs our country about $2 trillion a year. What we need to do is take that $2 trillion we’re wasting on healthcare each year, and its attendant costs, and shift it to optimizing our environment.

What do you think about the fitness industry itself? It seems there isn’t really a market incentive for the fitness industry to actually succeed. If everybody actually lost weight they’d be working themselves out of business.

America was built on enterprise. There is a demand for the service there is a perception, flawed, as it may be, that if I exercise I’ll look like that guy or that woman on the cover of the fitness magazine. People want to aspire to that. I would never blame anybody for trying to make their living, but I also don’t think it is the free market’s job to make people healthier.

Do you talk to people about the reality that there is a difference between aesthetics versus health outcomes?

They go hand-in-hand. For the most part, you know, if you’re not overweight you are healthier. I think there’s more of a place for the fitness industry for the 20- and 30-year-old crowd. It can deliver results for committed people. You’re talking to a guy whose mission is making populations healthier and if your mission is to make a population healthier, the fitness industry, in my opinion, is not a good investment. Not a bad thing, you know. I like the fitness industry a lot better than I like the porn industry or the tobacco industry or the soda industry. It’s way better than any of those.

You put it really well that fitness falls in the category of recreation. So, how do make changes to populations without pushing fitness and exercise?

What drives me nuts is when people sum up Blue Zones as diet and exercise. Diet and exercise is exactly what it is not. Diet and exercise do not work. Their short-term success is occasional, but they never, on a population, deliver long-term results. It just doesn’t work long enough. It will give you aesthetic results in the short run, I think, as long as you stay committed, but our brains are hardwired for novelty and we get bored, we get injured – it’s just too easy to get derailed from it. If you have a walkable community then it’s a lot easier to walk to the grocery store or out to eat than it is to get in your car. You’re going to get a lot more physical activity, dependably and for decades, than you are if you drive to the gym.

Who are your clients? City governments? Hospitals?

It’s a consortium from the community. It’s always cities’ leaders, which include government, but it’s also the business community and typically a BlueCross BlueShield plan, hospital system, or health foundation. It is when those groups are bundled together that we can do our work.

Is there interest for expansion to more cities?

Yes, there are probably 50 cities that are working to get us to come into their communities. It’s a special city that brings us in because they have to be ready and completely aligned with the notion of making commitment contracts. They have to agree to make the unhealthy choice harder and to make the easy choice unavoidable when possible, or at least a lot easier. It’s not right for every city, but you know, surprisingly, you’d think, “Well that sounds like a bunch of liberals.” Actually, our biggest cities are very conservative, so it’s working counter-intuitively within environments you wouldn’t expect.


Why Diet and Exercise Don’t Work – 9 Questions for Dan Buettner

Well, I take a cue from evolution. If you look at how humans have evolved over time, they didn’t sit down at a desk or on their couch for eight hours and then hope to make it up for a half hour or 45 minutes in the gym. Blue Zones is an extension of how people have lived forever. They live in environments that nudge them into moving every 20 minutes or so. It’s a natural inclination because humans have worked too hard for most of the history of our species, that now we have technology mechanized – combustion engines do a lot of work for us. The sad byproduct is the work our bodies were engineered to do no longer gets done our bodies don’t get the regular low-intensity movement they need to thrive.

Is exercise or fitness a normal, natural thing for people to do? And for those who don’t enjoy moving are they responding naturally to their inclination to conserve energy?

What I looked at are populations that have lived a long time without the chronic diseases that are killing us or foreshortening our lives. In these populations, people don’t exercise in the way we think of exercise. Unfortunately, I think exercise and fitness have us trying to solve the right problem but in the wrong way. The wrong way is thinking that I’m going to workout super hard on the weekend, run a marathon, or pump iron for an hour and I get all the exercise I need. That’s not the way our bodies were built. Now, is exercise a bad thing? No, but I put it in the category of recreation.

What is your approach to introducing physical activity in the Blue Zones Project cities?

The Blue Zones Project is in 26 cities across the U.S. and the idea that physical activity should be something other than exercise is hard for people to grasp. The approach I take is not trying to change individual behaviors. We don’t launch into cities, like Fort Worth, TX, and try to get all 770,000 people to start doing more jumping jacks. We know there are two dozen ways, or more, to design a city, home, school, and workplace where you will be nudged into small bursts of physical activity all day long, most the time without even knowing. If I can get cities to clean up parks, narrow traffic lanes, create bike lanes, widen sidewalks, plant trees, clean up graffiti, and buttress public transportation as much as possible, given budgets – I can raise the physical activity level of that whole population by 30 percent.

Blue Zones is one of the first “sexy” approaches to the public health scene. What kind of support do you get from the public health community?

Blue Zones has two parts to it. The first part comes from the National Geographic study that identified the five areas where people live the longest and the components and environmental characteristics of these places that yield long life.

The second part is the realization that when people live a long time it’s a result of their environment, not because of willful intent on their part. We’re evolutionarily hardwired to see food and crave it and you can’t go anywhere these days without being tempted by food. The answer is not trying to change our hardwiring but instead to get our environment to coincide with the hardware. Many individuals in the public health community embrace this idea as well and help us with their expertise. Currently, healthcare costs our country about $2 trillion a year. What we need to do is take that $2 trillion we’re wasting on healthcare each year, and its attendant costs, and shift it to optimizing our environment.

What do you think about the fitness industry itself? It seems there isn’t really a market incentive for the fitness industry to actually succeed. If everybody actually lost weight they’d be working themselves out of business.

America was built on enterprise. There is a demand for the service there is a perception, flawed, as it may be, that if I exercise I’ll look like that guy or that woman on the cover of the fitness magazine. People want to aspire to that. I would never blame anybody for trying to make their living, but I also don’t think it is the free market’s job to make people healthier.

Do you talk to people about the reality that there is a difference between aesthetics versus health outcomes?

They go hand-in-hand. For the most part, you know, if you’re not overweight you are healthier. I think there’s more of a place for the fitness industry for the 20- and 30-year-old crowd. It can deliver results for committed people. You’re talking to a guy whose mission is making populations healthier and if your mission is to make a population healthier, the fitness industry, in my opinion, is not a good investment. Not a bad thing, you know. I like the fitness industry a lot better than I like the porn industry or the tobacco industry or the soda industry. It’s way better than any of those.

You put it really well that fitness falls in the category of recreation. So, how do make changes to populations without pushing fitness and exercise?

What drives me nuts is when people sum up Blue Zones as diet and exercise. Diet and exercise is exactly what it is not. Diet and exercise do not work. Their short-term success is occasional, but they never, on a population, deliver long-term results. It just doesn’t work long enough. It will give you aesthetic results in the short run, I think, as long as you stay committed, but our brains are hardwired for novelty and we get bored, we get injured – it’s just too easy to get derailed from it. If you have a walkable community then it’s a lot easier to walk to the grocery store or out to eat than it is to get in your car. You’re going to get a lot more physical activity, dependably and for decades, than you are if you drive to the gym.

Who are your clients? City governments? Hospitals?

It’s a consortium from the community. It’s always cities’ leaders, which include government, but it’s also the business community and typically a BlueCross BlueShield plan, hospital system, or health foundation. It is when those groups are bundled together that we can do our work.

Is there interest for expansion to more cities?

Yes, there are probably 50 cities that are working to get us to come into their communities. It’s a special city that brings us in because they have to be ready and completely aligned with the notion of making commitment contracts. They have to agree to make the unhealthy choice harder and to make the easy choice unavoidable when possible, or at least a lot easier. It’s not right for every city, but you know, surprisingly, you’d think, “Well that sounds like a bunch of liberals.” Actually, our biggest cities are very conservative, so it’s working counter-intuitively within environments you wouldn’t expect.


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